Our Blog

Why this blog exists

My name is Simone, I am an entrepreneur, an enthusiast of innovation and – first of all – a curious person.
Over the years I have founded companies, launched projects, and met clients all over the world.
But one thing has never changed: the belief that innovation only makes sense if it becomes understandable and useful for everyone.

I write this blog to share what really happens in the world of technology, without filters and without big words.
Because too often innovation is described by those who have never truly experienced it in the field, or worse, by those who use it just for show.
Instead, I believe there is a need for real stories, concrete examples, cases in which artificial intelligence, automation, or a well-designed interface truly change the way we work, decide, and grow.

This space is my way of giving something back: a straightforward point of view, based on experience.
If you are an entrepreneur, an IT manager, or simply someone who asks “ok, but does this stuff really matter?”, here you will find answers – or at least, insights to help you ask the right questions.
Because innovation is not just for insiders. It’s for everyone.
And I want to tell it this way.