Linea spray – Industrial Painting Leadership in Emilia-Romagna Thanks to Effective Google Ads Strategies
45.465 clic
generated by Google Ads campaigns
1,71 millions of impressions
that improved brand visibility
3.735 conversions
including contact requests and direct phone calls
Overview
Customer
Linea Spray S.r.l.
https://www.lineaspray.it/
Headquarters
Castelfranco Emilia (MO) – Italy
Industry
Industrial Painting
Linea Spray, an authorized reseller of prestigious brands such as Wagner and Graco, needed to establish itself as a point of reference in Emilia-Romagna for industrial painting services and equipment.
The main goal was to appear first in search results when customers looked for these products, thereby increasing both direct website contacts and phone calls.
An additional challenge was the limited advertising budget of just €200 per month, which required a targeted and highly efficient strategy.
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WHAT WE DID
To meet Linea Spray’s needs, we implemented a two-phase strategy:
1. Positioning Campaign (Search Ads):
Designed to ensure maximum visibility in targeted searches related to Wagner and Graco products. This campaign was structured to intercept the target audience during key stages of the sales funnel.
2. Display Campaign:
Created to increase brand awareness and strengthen brand presence among a broader audience, using eye-catching visuals and ads.
Despite the client’s website not being updated, the campaign achieved excellent results, proving the effectiveness of the strategy.
In recent months, both campaigns were paused to make way for Performance Max, Google Ads' automated solution that integrates all channels to maximize conversions.
Results
90% of Linea Spray’s total website traffic
comes directly from Google Ads campaigns
45,465 clicks
from the start of the campaign to date
3,735 conversions
including website contacts and phone calls
2,66%
CTR (Click-Through Rate) well above the industry average
CLIENT FEEDBACK
The client expressed great satisfaction with the results, keeping the campaign active continuously since Q4 2020.
The basic yet highly targeted strategy allowed the goal to be achieved without the need for complex funnels or elaborate landing pages.
Linea Spray plans to update its website in the coming semester to further improve the user experience and maximize advertising campaign results.
Additionally, the integration of advanced tools like Performance Max will ensure continued leadership in the industrial painting market.
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