GIORGIO BORMAC

Project Objective

When Giorgio Bormac contacted us, he had a clear and ambitious goal: to revolutionize the customer experience by providing a complete and advanced online environment. The request was to create an interactive portal that would allow customers to explore the product catalog, download detailed technical sheets, compare product features, view reserved prices, place orders, track shipments, and communicate with the company more effectively than through traditional methods such as phone or email. Additionally, we were asked to develop a dedicated area for return and repair requests, known as the RMA. In this section, both customers and resellers can request repairs or replacements for purchased products and monitor the progress of their requests—all with maximum transparency and ease.

Specific Requirements

For Giorgio Bormac, website speed and efficiency were of fundamental importance. The site needed to automatically collect and merge data from both the company’s management system and the Product Information Management (PIM) software. This integration had to be automatic and in real time, ensuring that all information was always up-to-date and accurate. All communication and data exchange had to occur via API technology, ensuring seamless and secure interaction between the different internal systems.

Challenges

The project involved several technical and organizational challenges. The most significant was integrating multiple environments and collecting data from various sources to consolidate it into a single system, all within a multilingual context to serve international clients. This complexity required a methodical and innovative approach to ensure that every component worked harmoniously, delivering a flawless user experience. We had to overcome technical obstacles related to synchronizing data between multiple systems while ensuring maximum website performance and responsiveness.

Implemented Features

To improve the website’s visibility and ensure it could be easily found by search engines, we placed particular focus on SEO. Metatags were populated automatically, optimizing each page for search engines such as Google. This significantly improved the site's indexing, increasing its online visibility and appeal. In addition, we developed a dedicated RMA area where customers can independently manage return and repair requests, monitoring the status of their submissions in real time.

Technologies Used

The site was entirely developed using the October CMS, based on Laravel and PHP, and relies on a MySQL database. This technology stack enabled us to build a robust and scalable platform capable of handling a high volume of data and transactions. APIs were used to ensure smooth, synchronized communication between various internal systems, allowing for automatic and real-time integration of data from different sources.

Security

Data security was an absolute priority. We implemented the security layer offered by Laravel and used an SSL certificate to ensure secure communications. The site features an advanced system to monitor and block multiple consecutive access attempts, thus protecting sensitive data from unauthorized access. We also adopted proactive security measures to prevent attacks and ensure data integrity, offering Giorgio Bormac’s customers maximum peace of mind.

Development Timeline

The project was completed in 10 months, meeting all deadlines and ensuring the highest quality at every stage of development. The team worked closely with Giorgio Bormac to ensure that every detail was handled with care and that the website met their exact needs. This collaborative approach allowed the project to evolve and improve as it progressed, ensuring the final result lived up to expectations.

Testing and Launch Phase

Before launch, numerous tests were carried out to ensure optimal website performance. These included order simulations, stress tests, data transmission checks, and browsing tests on various devices, including smartphones. Each test was essential to ensure a smooth and flawless user experience. We also conducted usability tests with a sample of users to gather feedback and make final improvements before the official launch.

Feedback and Results

After launch, the site's performance significantly improved the user experience and access to information. Data collected via Google Analytics and Google Search Console showed a 60% increase in online orders, confirming the success of the project. Giorgio Bormac received extremely positive feedback from clients, who now find the site intuitive and easy to use. Customer interaction has become more efficient thanks to the ability to manage returns and repairs directly online, reducing wait times and improving overall satisfaction.

Business Impact

The new website has had a significant impact on Giorgio Bormac’s business. It reduced response times, improved the quality of the product catalog, and significantly decreased the time spent on daily operations by internal staff. This allowed the company to focus on other strategic areas, further boosting its competitiveness in the market. Greater operational efficiency and the ability to deliver excellent customer service have strengthened Giorgio Bormac’s reputation as a leader in the industry.

If you too want to transform your online presence and improve how you interact with your customers, contact us today! Our expert team is ready to work with you to create tailor-made solutions that meet your specific needs. Don’t wait—your business success is just one click away.